A ‘monumental auction battle’ at the Norwich Livestock Market saw Â£ 6,700 paid for a purebred Limousin bull – the best auction price ever.
The impressive two-year-old animal, named Withersdale Pinocchio, broke the previous record of Â£ 4,200 at the bimonthly sale on Hall Road.
The new owner is Will Hemmant of Woodhouse Farms in Sisland, near Loddon, who paid a heavy price on his first visit to the market.
He said the bull would help expand a cattle herd comprising 60 breeding animals.
“I’m very happy with him,” he said. “He has all the necessary qualities and he has proven himself.
“He is a very good quality bull and I also really liked his temperament.
“I went to see him on Friday [before the sale on Saturday] and the price wasn’t on my mind, but it’s a market – there were two bidders, so you want it or you don’t want it.
“I didn’t expect to pay that much, but in the end he should be an asset to the farm.”
Market Chairman Stephen Lutkin said: “The sale has created a bit of a buzz. It’s good for the market and good for the seller. It’s really nice that little old Norwich sees prices like this- this.
“It shows that you don’t have to go to Carlisle to sell quality bulls because we have buyers here and quality animals will make that kind of money in the county.”
The bull was bred and sold by Derek and Sandra Wharton of Withersdale Street, Mendham, near Harleston.
Mr Wharton said: “It is very nice to receive this kind of award. You have enough bad luck in farming, so sometimes you need something decent.
“He’s just in the right form and it’s all about breeding to make that kind of prize.
“It can only be good for the Norwich market and encourage more people to come.”
The best price in the family for one of their home-bred sires came in 2013, when their Royal Norfolk Show champion sold for 17,000 guineas (Â£ 17,850) at a British auction. Limousin Cattle Society in Carlisle.