At the new Hook & Ladder in Conshohocken, a $99 gold-leaf-wrapped burger gilds the lily

Conshohocken, which has long enjoyed a strong downtown dining scene at various price points (Blackfish, Southern Cross Kitchen, El Limon, The Great American Pub), is it ready for a restaurant that serves up a $99 burger? wrapped in gold?

Admittedly, the Fireman Burger on offer at the Hook & Ladder Sky Bar & Kitchen, which opens Oct. 14 at the new West & Main hotel in Fayette and Elm Streets, looks like a marketing game, on the order of cheesesteak at Center’s Barclay Prime. City. , now priced at $140. (The Fireman Burger happens to be a gold-wrapped Wagyu beef patty topped with butter-poached lobster tail, arugula, onion rings, truffle aioli, and Super Sharp Aged Cheddar Béchamel Sauce three years; the nose is shaved off the top of the table.)

The burger may be all the rage, but it’s not totally out of concept. Concord Hospitality and Tapestry by Hilton, which operate the hotel, opted for the upscale steakhouse and seafood route in Conshy, just off the Schuylkill Highway and the gateway to the mainline .

They unleashed executive chef Zack Wannawong, a veteran of The Boathouse and The Olde Bar. His menu at Hook & Ladder on the second floor of the hotel includes caviar, Wagyu beef carpaccio, seared foie gras, lobster, oysters, crudo, king salmon and certified premium Angus beef. , including a 28-ounce, 32-day-aged porterhouse for two.

» READ MORE: Conshohocken is experiencing enormous development

There’s also the more casual 1874 Social, a bar and restaurant, on the ground floor, which serves breakfast until late (with a $17 burger).

Hook & Ladder and 1874 Social occupy the circa 1874 Washington Fire Co. Fire Hall, which has been elegantly restored and incorporated into the neighboring hotel. In total, they can accommodate 184 people, including a restaurant, bar, private dining and Hook & Ladder’s outdoor Sky Bar overlooking a public square.

Nearly two decades in the making, the 127-room hotel is part of Keystone Property Group’s SORA West development, which also includes pharmaceutical giant AmerisourceBergen’s new headquarters and parking lot. The hotel itself, which faces Fayette Street, is a new building attached to the fire station.

Note that in its first few weeks, 1874 Social will be open for breakfast, drinks, and dinner, but not yet for lunch. Hook & Ladder will be open at 5 p.m. daily for dinner.

NB: Despite the similar name, Hook & Ladder is not related to Jose Garces’ Hook & Master in Kensington, or, for that matter, the Hook & Reel seafood chain.